Archives: serps

SERPs : What are they, and what do they have to do with ranking websites?

SERPs : What are they, and what do they have to do with ranking websites?

Did you know that the front page listings for any search query on google (aka a “first page SERP”) draws 91% of the clicks? It’s hard to believe, but getting to a front page listing in the SERPs has gotten a whole lot more important than ever for webmasters trying to draw serious organic search traffic. New tools like SERPWoo allow you to get quick data on where exactly you stand in the search results, and keep tabs on your rank over a long period of time. SERPWoo comes highly recommended by this blog by any of you data fiends out there – it has interesting features like the ability to track “volatility” of a results page, alerting you to which sites have climbed in the SERPs and which have fallen. This can help you to see keywords which are vulnerable, as in the more volatile keyword matches there is a good chance for an outsider with strong content and strategy to move up in the rankings.

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Another great measure is the competition of a ranking. SERPWoo once again has this one covered by providing a “competition” measure in their keyword tool. Using this measure and the Volume (taken from googles own Keyword Planner, no doubt), one can determine which keywords are worth going after for, which will be an easy win (the competition listings that are green) and which will be a hard fight to get a front page SERP in (the competition bars show red in the interface).

Serps Tool Serpwoo

 

Would love to hear your thoughts on SERPWoo and other SERP tools in the comments below.  Cheers!

The Secrets of Search Engines Revealed

The Secrets of Search Engines Revealed

The Secrets of Search Engines Revealed

Executing search engine optimization on your web site company pages is very critical to getting a chance at that coveted number one place on the initial page of the search engine results. With that said, there are mature sites which search engines due to through optimization have have either found their position fall dramatically in the SERPs or forever jettisoned.

When Google’s spiders scan a website, not only is the website ‘s search engine optimization looked at, the website is weighed against all other websites in same category including group market and key words. In summary, Google, along with other search engines, use previous tendencies compute and to ascertain what the limits for satisfactory optimization are. Google subsequently determines what the chance is the website will probably be considered junk if those limits are exceeded.

That said, here’s a listing of some search engine optimization practices to prevent:

— don’t use unscrupulous or black hat search engine optimization techniques
Items or — don’t use too many key words or phrases in the domain name or on the exact same page
— don’t use the exact same key word phrases
— don’t write or put duplicate content for associated websites, your website or websites belonging to others
— don’t link to spam websites, websites that are sketchy or link farms; diversify your links
— don’t have some type of blunders in the pages of your website or spelling errors
— don’t set in the domain name when it isn’t desired
— don’t use hidden text that the search engines will just see
— Never forget to really have a call to activity to your websites on the pages

In the event the written text will not possess a great flow and in your page appear affected, the search engine spiders will perhaps conclude your website ought to be mentioned for excessive optimization. If all of the pages in your web site possess same key word phrase ratio and the exact same tag shape, there’s a great chance your web site will likely be hit with a punishment by the search engine. Don’t believe when you compose text for your web pages.

Backlinks are really advantageous when attempting boost your SERPs. But in case you get too many too fast, you risk the chance of a punishment and will activate suspicion with all the search engines. No one actually understands what that speed that is appropriate would be to get backlinks. Specialists will consistently give you their finest “teach think” and that’s really what it really is. I’ve found the very best method would be to begin improving your links slow, steady and at a rate that may seem normal to the search engines. Pick up the tempo of the link building as your website grows both in size as well as traffic. Without question, prevent links from websites that are questionable or a link farm.

Mature Website Company Success Is A Long Term Proposal

Attaining success for your web site company is a long-term proposal which requires time and commitment. Creating initial quality written content in addition to adding backlinks in a natural manner and always working in your website to boost it will go quite a ways to establish credibility. Google will consistently find you out and the results may be serious for your website as well as you.