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SEO Tools, Strategy and Tactics for Your Website

SEO Tools, Strategy and Tactics for Your Website

There are many tools that can be helpful to you especially if you want to get your website out there, but that doesn’t happen overnight, nor does it happen without some knowledge of SEOs, how it works and how best to strategize in order to get the best results. Whether you are new to SEO or someone who has been in the mix for years these strategies will be good ones for you to keep in mind as you go about presenting yourself to your online readers.

Good Content

You might think this is a no brainer, but it doesn’t make it any less important. Make sure that you keep the content on your web page fresh and up to date for your readers. In addition, good quality content that is relevant and useful will appear much higher in the Search engine results page and encourage other sites to link to your page. Search results may even put you at the top of the list.


In thinking about what your keywords are going to be, try to be original as well as relevant. Don’t pick one or two keywords that thousands of other sites use. Instead use tools like Google Analytics, Google Keywords and Wordtracker to help you find words that have high search volume but low competition. Once you have your keywords, make sure they are used frequently though not too much.

Linking Sites

When it comes to linking sites, it is important to get links from well-respected sites. These will hold much more value and weight than several other less popular sites. Pick one or two and then ask for a link back from their directors. Whether there is a fee or not doesn’t matter. The cost is worth it.

Site Structure

Make sure your site contains plenty of links to other prominent websites. The more you have, the greater you credibility. It also helps improve your Google ranking. Page Rank Checkers will recognize the authority of your site if you take the time for this.

Analyze and Update

Search engines have algorithms that change constantly so it is really helpful to keep yourself updated on the latest SEO changes and strategies. Two sites that may be worth looking into are Search Engine Watch and SEO Book.



Duplicate Content

In writing your pages, make sure you don’t have any duplicate content. Google strongly dislikes it and will often give such pages a much lower ranking.


In your pages descriptions, make sure you do not neglect to include both description and keyword tags. Many people don’t bother to do so and this could be to your advantage as it gives you more opportunity to get listed in the higher rankings. Just make sure you descriptions are unique to each page. Too much repetition will give you a lower ranking.

There you have it. There will always be new SEO strategies that will come up, but these ones are always good to implement in your website. Good Luck!




5 Tricks on Doorway Pages You Can Make Use Of Right Now

5 Tricks on Doorway Pages You Can Make Use Of Right Now

Cutting Corners on search engine optimization?

SEO and SEM is consistently a game of cat and mouse together with the large search engines. Professionals in the sector are constantly attempting to decide the strategies which may help them deliver more traffic and company and put a site in the very top of the ranks.

Three Things to Be Aware Of
Google has been sending out e-mails to webmasters that are having their websites taken off their positions regarding cloaking and both abnormal link construction. It’s possible for you to see what a sample e-mail looks like at the following link for both kinds of infractions against Google’s quality guidelines and policies:

Besides the two preceding black hat strategies of cloaking and link construction, one other strategy that Google is unquestionably paying attention to additionally is plagiarism- or oftentimes duplicate content. This really is for the ones that presently using them or are contemplating these kinds of strategies, it is wise now to prevent them.

Preventing Cloaking
Unlike both of the other strategies, it’s pretty simple to prevent cloaking. Oftentimes, doorway pages are written funnel users to one destination and to rate for a specific phrase. Confirmed within one domain or whether deployed across many domain names, doorway pages are in breach of our Webmaster Guidelines, and often frustrate users. More details regarding the definition of Google are available at:

Prevent Black Hat
Black hat is clearly a bit more in a grey area for a lot of webmasters. In especially mention that to be able to pass on page position purchasing links is against their guidelines.

While links that are bought not always unethical and is an extremely common practice, those that buy considerable amounts of spammy links may be setting themselves up for a terrible notice from Google. There’s readily a difference between getting some of links on particular websites that target your business, but a red flag can be undoubtedly set off by buying hundreds of links with no rhyme or reason by Google.

Clearly for all those webmasters which want to create as many websites as perhaps to generate target traffic or advertising revenue, many, many key words, pages, etc will have to be created- more in relation to the typical website would need created. Regrettably, these operations generally entail scraping or plagiarizing quality content that is created – as is or somewhat changed. Clearly, stealing of a person’s quality content is illegal and unjust in many situations- so Google attempts to counter this instinct by executing a duplicate content penalty. This is the reason one should never post duplicate content on a web site they are attempting to encourage in the ranks. Be sure that your content is newly upgraded and consistently unique. Besides search engines trying to find content that is unique, you will get more visits to your website from the robots should you upgrade content in your website often.

It needs to be mentioned you do not need to be a huge operation to steal the content of someone. People which are too idle to create their very own content readily duplicate other sites rather frequently. In addition, make sure in case you have greater than one web site on a class that any content is distinctive to its own site. You can see your keyword positions lose drastically or be removed completely from the ranks when it’s not.

Black Hat search engine optimization isn’t Dry Cut
Remember that Black hat SEO isn’t cut and dry. Additionally, Google and their robots aren’t completely foolproof, they may identify your website for running black hat strategies and do make errors. If it happens, it’s almost always best to contact Google where you generally submit your website for reconsideration and are able to describe your position.

Finally, Google applying their policies is great news for a large proportion of us. No one needs an uneven playing field, thus for the business this is certainly a step in the correct path.