1. Controlling Content

Content is the very foundation of Search Engine Optimisation and content is manipulated by Black Hat search engine optimization professionals. One of many techniques is scraping, including automation of content-duplication from other web pages. Markov chain generator is used by the method based on Andrei Markov’s algorithm frame new sentences from the duplicate content or to modify sequence of the words.

2. Controlling Meta Tags & Metadata

This Black Hat search engine optimization technique includes using these Meta tags to embed a high quantity of key words.

Inclusion of a specific key word in volume and similar changes is done in specific other tags such as the opinions tag and the content of meta key words too.

3. Site farming

Site farming or Splogging is creating numerous sites by automated procedures with senseless and unrelated content and interlinking schemes and above all the outbound links. The various search engines index quite fast Sites, and therefore can begin appearing in the SERPs immediately. This technique can routes pretty rapidly lots of all-natural traffic.

4. Link baiting

Black Hat search engine optimization professionals create web pages that are optimised with links to the desired landing page for a few key words with excessive keyword density. These pages are built particularly for the end user and not for the search engine crawlers.

These techniques are focused on revenue creation without supplying facilitation and services of great user experience. In crux Black Hat SEO techniques dilute the entire concept of internet search, where a web surfer is seeking quality as well as relevant content. The appeal to such techniques is their rapid influence in the page ranks, but it is unsustainable. These tricks may also lead to getting the website penalised and prohibited from search engines.

White Hat SEO in comparison entails ethical and legitimate methods to improve traffic. Although White Hat SEO techniques reveal a slow improvement, they concentrate on the characteristic of internet content thereby improving the user experience and are sustainable. The ethical SEO or white Hat SEO is of greater significance and brings about a continual increase in the web page ranks.